Xperi @ CAR HMI USA: Shaping Content-First Experiences in the Connected Car


What are the elements of optimal in-vehicle content-first experiences – onscreen display as well as the actual content – that entertain passengers without distracting drivers?

  Xperi’s Senior Director of Music Products, Allen Schrott, spoke about the company’s vision for creating next-gen entertainment experiences in connected cars at Car.HMI USA 2021, the leading automotive human-machine interface and user experience event.

  Allen covered utilizing metadata for a variety of in-cabin features such as:
  • Enhanced display
  • Playlist autogeneration
  • Content personalization