Post-Show Video: Lisette Preston-Barnes Talks Advanced Advertising
To coincide with The Future of TV Advertising Sydney last month, TiVo’s Business Development Director Lisette Preston-Barnes spoke with John Moulding of Videonet/Mediatel about the benefits of TiVo’s advanced advertising solutions, including Sponsored Discovery.
Already deployed in 6 million households across the globe, Sponsored Discovery leverages machine learning to dynamically place paid promotions alongside relevant entertainment recommendations, driving audiences to linear and non-linear content.
TiVo, now part of Xperi, brings entertainment together across live, on-demand and streaming sources, making it simple to access, joyful to watch and easy to monetise. Used by top media and entertainment brands, our solutions can help you promote your valuable content in new ways, and drive engagement and viewership across screens.
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