Over 50% of consumers evaluate their entertainment budget at least twice a year. With PayTV Churn rates at 11% and OTT switching at 25%, customer acquisition and retention is an expensive business. By focusing on churn reduction as a key KPI and truly understanding their customers, service providers can identify behaviours that encourage retention and can significantly impact revenue. In this discussion we look across the Pay TV spectrum to discuss actions that Telcos, content owners, MSOs and streamers initiate to reduce churn to understand what has, or hasn’t, worked for them.
- Patrick Byrden, Head of Sales Engineering at TiVo
- Mehdi Belhaj, Metadata & Recommendations Expert at Vodafone Germany
- Scott Favelle, Technology Director at Seven West Media