Content-First In-Vehicle Media Discovery Experience
- Date: Wednesday, March 17, 2021 10:30 AM to 11:00 AM Central European Time
- Link: https://www.scale-up-360.com/en/car-hmi/agenda
Content discovery starts with content and ends with consumption. Next-gen discovery driven by content, not platform.
- The current state of play has consumption platforms leading the discovery experience, this needs to be inverted
- Content-first discovery combines personalized recommendations with rich metadata to help viewers find relevant content, quickly
- The discovery experience is what accrues the most value to the OEM brand
Bob Dillon, Senior Vice President Automotive Connected Media will be speaking.